Listen First Sell Later
A Sales and Marketing Guide for Everyone
By Bob Poole
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"I love the concept of listening and providing solutions rather than ‘selling.’ Your stories are an excellent reminder that what really counts is people and relationships."

Jodi Kaplan
jkaplan@kaplancopy.com
www.kaplancopy.com



"This is pure genius. Well not exactly, it’s actually quite simple but the concept is fantastic, and just makes sense. Thank you for your infinite wisdom. I read your blog religiously every day and love the insights you share."

Melissa Smith
Marketing Manager, MouseMatters.com PTY LTD
PO Box 1562, Mooloolaba QLD 4557
melissa@mousematters.com | www.mousematters.com



"Bob Poole has vast sales experience that he shares with his readers. Unlike the stereotypical sales person, he follows an ethical approach that promotes long term relationships instead of the quick sale. His success demonstrates that nice guys can finish first.
This book is short and very easy to read however almost every page provides an application or hint that you will want to spend time thinking over. He provides references through out the book that he conveniently repeats at the end."

William E. Wagner III Ph.D.
Professor of Electronics, DeVry University
Fort Washington, PA
Philly.Devry.Edu | WWagner@DeVry.Edu



"Once again Bob quickly connects with the reader and adapts his extensive business experience to us in this fun- to- read that actually delivers. On the money, entertaining, and practical if you truly want to differentiate yourself, offer real value, and have your customers feel heard! A great gift for my executive clients."

Jill Chernekoff
Emmy Award Winning TV Broadcaster, Executive Coach
President of Chernekoff Communications



"If Willie Loman had read Bob's book, there never would have been the Death of a Salesman! This is not your father's marketing and sales manual! It's a timely contribution to the field of permission marketing. Each kernel rings true! If you think you know marketing and are content with where you are, this is not the book for you. Be prepared to be challenged, stretched and changed by this book. If you walk away with one kernel, it will be that you have to listen with your heart as much your ears."

Robert Plotkin
President and CEO, Social Work prn of Philadelphia



"Having for years bragged that I am unaffected by (code for superior) marketing strategies, Listen First – Sell Later gives me the courage to admit that I might be after all, ‘the marketing type.’"

Nancy Donnelly
Head of School, United Friends School
Quakertown, PA



"This is not just a book about sales or marketing. It's a book about life and how to live it well. Read it. Be informed. Be inspired."

Pace Smith
Co-Author of "The Usual Error: Why We Don't Understand Each Other and 34 Ways to Make It Better"



"It must be challenging to write a book on marketing that is not stuffy and boring. Bob was up to the challenge, for sure! Through his unique writing style, Bob was able to convey some important and helpful concepts while creating what turned out to be a very pleasant read. There are a lot of cutting edge, unique marketing ideas provided in this text; most of which I need to employ in my own business dealings. I'd strongly recommend this book to anyone who wants to try something new to increase sales, or is simply trying to build new relationships in their life. Well done, Bob!"

Charlie Pasquine
President, MetroScript, Inc.



"The title of this book grabbed me. It immediately reminds us of one of the keys lessons in marketing and life. We are so busy living in web 2.0 land and "Twitterville" these days that we have neglected the art of listening. This great easy to read book is jam packed full of bite sized lessons in marketing and communication. Bob Poole draws on years of experience as both an intrapreneur and entrepreneur, sharing lessons along the way to enable us to enhance the quality of our interactions."

Bernadette Jiwa (Perth, Australia)



"What a great book! It was a great reminder of the importance of listening. We are all in such a hurry to sell without understanding the true needs of our customers. This book was easy reading and I breezed right though it. Can't wait for the next one!"

Shupei Chiao (Phoenix, Arizona)



"This is a great book for anyone. It is filled with common sense and easy to implement ideas to make your business and your life more successful. Besides buying a copy for yourself, keep a spare around to give the next pushy salesperson that walks through your door."

S. Ferrell (Western PA)



"I have known Bob Poole for six years and have come to call him "My Sales and Marketing Guru" for all things large or small. Bob's management and entrepreneurial experience have benefited my company immensely over the years. His creativity is unsurpassed in resolving problems, and his ability to identify key issues makes him an important ally in launching new initiatives. Bob doesn't treat you like another cog. He takes great interest in your success, and invests his time and energy in that pursuit. Bob's genius is his depth of knowledge, his creative forces and his willingness to just listen with a non-judgmental ear. I have recommended many friends and colleagues to Bob, and as I make new one's, I will do the same. If you are looking to take your success to the next level, there is no better man than Bob Poole to have in your corner."

Robert Plotkin LSW, MBA
President, Social Work prn of Philadelphia
Fort Washington, PA
www.swprn.com



"Bob Poole handled our time-sensitive issues professionally and creatively, found new avenues for our services, and was incredibly responsive 24/7. He is strategically insightful, value-driven and passionately service oriented. I can endorse Bob’s work, his integrity and commitment without reservation, and would recommend him to anyone seeking a trusted marketing advisor who goes beyond business as usual."

Jill Chernekoff
President, Chernekoff Communications
Bala Cynwyd, PA
www.chernekoffcommunications.com



"Poole Consulting Group has been very effective in helping my company establish our market position within my industry. Poole Consulting was instrumental from the very beginning of our campaign, easy to contact, accessible, responsive, and very helpful with all aspects of our strategy. I would recommend Poole Consulting to anyone interested in growing their business, and needing assistance in reaching that goal."

Hill Orloff
Designers Resource Newsletter
Huntingdon Valley, PA



"Bob Poole and The Poole Consulting Group have worked extensively with me and my company to enhance our competitive market position and ensure our continued growth and prosperity into the future. In our working with Mr. Poole he demonstrated an understanding of the marketplace and an ability to navigate its many avenues that far exceeded our already high expectations.

It is without reservation that I endorse Bob Poole and The Poole Consulting Group. Their work and their ethics are beyond reproach, and working with them has been my absolute pleasure. I would be happy to discuss our experience with them or answer any questions about the scope of their work for us."

Katherine Redding
VP & General Manager, Happy Tree Ltd.
Green Lane, PA
www.happytreeltd.com



"Bob Poole is the best at what he does!!  He is a 'Solutions Phenom' for marketing!!!  Bob provides the entire package to handle the marketing needs of businesses from conception to execution and all facets in between!!"

David Taylor
President, By Appointment Only Realty, Prism Commercial Group
Palm Coast, FL



"Bob Poole has skillfully overseen my transition from a life of simple comforts of pre-computer and information technology to a technologically savvy posture today. And you know what; since he’s doing it my life remains comfortable even though I now am again moving along with today’s world!
P.S. But be careful; he lends his capable mind and hands toward what needs doing but then I find myself ringing up a friend!"

Stephen Redding
Author, Something More and More or Less
www.stephenredding.com



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